Leadership Made Simple

The anticomplex books foundations

Transform your mindset for peak performance and true leadership

Anti-Complex: How Simplicity Defeats Complexity

The mindset revolution to defeat complexity, unlock leadership, and drive ultimate performance.

We live trapped in an invisible cage: complexity. It creeps into strategies, systems, and decisions, draining energy and killing results. Anti-Complex isn't just a book, but a manifesto for bold leaders ready to reclaim clarity, focus, and transformation. Here, simplicity isn’t reduction. It’s sophistication, courage, and power.

Book Outline

01

The Disease

Getting started by changing the way you think about complexity, and abandoning many complex myths, frameworks, and approaches in order to see complexity for what it really is.

02

The Causes

Exploring the three main causes of complexity: a false perception of how complex the world is; a blind pursuit of incremental improvements; and an overreliance on experts for decision-making.

03

The Symptoms

Looking deep into the damaging implications of complexity: structural non-performance; fragile and unpredictable systems; and a blind illusion that things can be fixed with more of the same.

04

The Remedies

Outlining the Question – Simplify – Perform approach as a powerful remedy to embrace simplicity: developing heightened awareness; reframing to simplify; and leading with courage.

05

The Weapons

Describing the essentials mindset tools True Leaders need to master on the anticomplex journey: the economies of small; the irrelevance of average; and the advantage of focus.

06

The Outcomes

Detailing the tremendous positive outcomes of developing and deploying the anticomplex leadership mindset: ultimate leadership; ultimate performance; ultimate resilience.

07

The Organization

Discovering the implications of anticomplex across the three most important components of any organization: on strategy; on organization and people; and on execution and transformation.

08

The Leader

Stepping back into the individual leadership level and outlining how anticomplex leaders develop their unique strengths, their strong tribes, and more generally their worthy lives.

09

The Nine Principles

Summarizing the key principles True Leaders need to remember and abide by on their development journey. It’s the anticomplex charter to simplicity, performance, and leadership.

Hear From Our Readers

“As someone who has invested years at the intersection of creative innovation and hyper-growth leadership, I’ve found that inspiring yet practical blueprints to effective entrepreneurship are hard to come by. With real-life anecdotes and intentional advice, Anti-Complex is a must-read that checks every box.”
Josh Linkner
Five-time tech entrepreneur, New York Times bestselling author, and venture capital investor
“Too many leaders fail to realize that complexity is the main impediment to unlocking the full potential of their organization.
Anti-Complex does an outstanding job of explaining how to move beyond complexity to achieve the focus and, ultimately, the impact so essential to maximizing business performance and success.”
Jared Bennett Feiger
President and CEO, Porsche Consulting, Inc.
“I truly enjoyed Anti-Complex, as Rend clearly explains how we create or introduce complexity into organizations at strategy and operational levels, and then deploy expensive and endless resources to undo what we created. The book has profound implications on how us leaders need to run our businesses.”
Ahmad Al Sa’adi
Senior Vice President, Aramco.
“In a time where industries are rapidly changing, businesses must adapt or risk losing their competitive edge. Now more than ever, leaders would benefit from Rend’s engaging and widely applicable Anti-Complex mindset. Crossing the simplicity gateway is the best way to enable change to happen.”
David Pachter
Nationally recognized CEO, leadership coach, and author of Remote Leadership

Simple is Better (Coming Soon)

Simple Is Better

An upcoming book about cutting through the noise, focusing on what matters, and leading with clarity.

We live in a world that overcomplicates everything—our work, our decisions, even ourselves. But the best leaders, the sharpest thinkers, and the most effective doers have something in common: they make things simple. Simple is Better is about learning to see clearly, decide confidently, and act with purpose. It’s not a book of hacks—it’s a mindset shift. One that helps you lead better, think better, and live better by doing less—but doing what really matters.

Stay tuned for more details!
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If you want to be wrong, follow the masses.
- Socrates

Leadership Made Simple

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