About Me

I’ve spent most of my career observing how brilliant leaders get stuck not because they lack skills or intelligence, but because they get trapped into too much noise.

I’ve been a strategic advisor, founder and CEO across very different contexts. What I have learned is that simplicity isn’t a shortcut – it is the way.

I work with those who are ready to lead – not just learn – to embed the key principle that “Simplicity drives Performance and determines Leadership success” in their mindsets and their organizational culture.

Through various tailored leadership development programs (keynotes, seminars, masterclasses, bootcamps, advisory, coaching), as well as various resources (books, newsletter, video series, podcast series, leadership assessment tools, etc.), I focus on one thing: making leadership simpler, sharper, and more effective.